The prompt worked as a reminder. The effect did not last.
The team wanted to roll out a homepage prompt. I investigated the raw data and found a short-lived effect for specific users, rather than evidence of a lasting improvement.
The homepage prompt showed promising results.
The company tested a prompt on the homepage. It showed results, and the team wanted to roll it out. I investigated the raw data to understand what was behind the effect.
The effect was limited to particular users and a short period.
The prompt worked for specific users, and only for a short time. The pattern was consistent with a reminder effect rather than a lasting improvement in behavior.
Keeping it permanently needed a different justification.
The result did not support expecting substantial ongoing benefits for existing and new users from keeping the prompt indefinitely.
My analysis separated the short-term reminder effect from the lasting improvement the team was considering a rollout for.
Bring me
the problem.
An app that needs building. A migration that needs someone to own it. Numbers that don’t make sense. A product decision your team can’t resolve. Tell me what’s happening. I’ll tell you whether I’m the right person, how I’d approach it, and what the work would cost.
Email Alex ↗[email protected]